Ok, it’s nice to know that you buy mechanics tools that will last you a long time and get the job done according to the needs and standards of professional technicians. Nobody can argue that and hopefully everybody knows it. Knowing it kind of leads into the point of our comment.
When there’s equipment and specialty tools such as air conditioning units sitting around that have a name on them that looks something like a strange spelling of Bangkok Biscuit Company as the manufacturers name and logo - that just isn’t doing a thing to tell customers that he’s entrusted his car to a shop and technicians that he can rely upon.
Top quality tool manufacturers have spent years developing a reputation and promoting the names on their products in such a way that people recognize those names and relate them to professional quality. You should be taking advantage of all that effort, you pay for it when you buy quality tools and it should help you make money.
As a matter of fact, I’d suggest that if there’s an opportunity to let your customer see you use high quality professional tools, do it. Some will recognize top drawer instruments and those that won’t will certainly be impressed by the “wizards magic” that seems to take place when a skilled technician operates this tool. Frankly, it just looks good! Seems to me that too many technicians and shops fail to realize the marketing boost that comes from letting customers see a real pro with real top drawer technical equipment at work. Think about it: next time you use that Robinair 34788 recovery recycling recharge unit, let that customer get a look at it.
Buy the best and show it off! You probably can’t walk up to him and say “I’m really good!” but you can show him.